About SodaStream

SodaStream is the leading home carbonation system manufacturer that transforms ordinary water into sparkling beverages. Founded in Israel, SodaStream is an eco-friendly alternative to packaged beverages and plastic bottle waste. SodaStream sells popular soda makers and flavor syrups in over 45 countries worldwide. The 2018 acquisition by PepsiCo allowed SodaStream to expand its flavor portfolio and business. The company continues to grow as a prominent global brand in the beverage industry, leveraging its innovative marketing technologies. In addition to its B2B roots, SodaStream has successfully adopted a direct-to-consumer business model.


SodaStream's previous ecommerce platform struggled to handle the demands of a direct-to-consumer model. They needed a solution that could:

  • Support global expansion and multiple languages
  • Streamline customer support processes
  • Offer flexibility for rapid code maintenance and branding updates


SodaStream partnered with us, then a small Shopify agency, the first in Israel,  to address these challenges. Here's how they tackled each one:

a) Global Expansion: We implemented a single code base for the Shopify Plus theme, enabling SodaStream to maintain a consistent brand experience across different markets. today we manage 14 languages and accommodate right-to-left orientations within the same code base. Advanced deployment tools like Slate and Theme Kit simplified the process, allowing for rapid releases and easy rebranding.

b) Customer Support Integration: we developed a custom Zendesk application seamlessly integrated with Shopify to streamline customer support. This application empowered support agents to access and manage Shopify orders and customer information directly within Zendesk. It also offered multi-language support to serve global customers effectively.

c)  Rapid Code Maintenance and Branding Updates: Isolated solutions were developed for each unique market requirement to ensure compatibility. This approach allowed for efficient code maintenance and rapid implementation of branding updates, simplifying the process and enabling flexibility for future changes.


Through Shopify Plus and collaboration with BOA Ideas, SodaStream achieved remarkable outcomes. They streamlined global ecommerce operations, managing multiple markets from a centralized platform while granting local teams the flexibility to tailor strategies to their regions. A custom Zendesk integration enhanced customer support, enabling swift assistance on a global scale. Meanwhile, maintaining a consistent global brand identity was simplified through a unified code base, allowing for efficient branding updates. This comprehensive transformation highlights SodaStream's successful shift to a direct-to-consumer model, combining a strong global presence with adaptability to diverse markets.

After one year of collaboration, SodaStream experienced a significant boost in online sales and customer satisfaction, firmly establishing itself as a consumer-centric enterprise.

Our expertise in ecommerce and Shopify Plus played a pivotal role in SodaStream's successful transition, showcasing the power of a strategic partnership and platform leverage in direct-to-consumer ecommerce.