Super Brands of Shopify Stores
Kylie Cosmetics
Kylie Cosmetics is an American cosmetics brand owned by one of the biggest stars today from the Kardashian-Jenner family; Kylie Jenner. The brand's ecommerce store is on Shopify Plus, which allows handling many users simultaneously. For example, in August 2016, the site handled over 200,000 visitors in one year and recorded the highest number of visitors in the history of ecommerce. The site's growth was due to the widespread use of social networks like Facebook and Instagram, through which many visitors come.
Skimz
Another fashion brand from the Kardashian family is Skimz, which belongs to the most famous sister - Kim Kardashian. This is an excellent example that demonstrates the possibilities offered by Shopify Plus. You can see how the marketing team of one of the most well-known celebrities in the branding world utilized the platform's various features to create a personalized and precise browsing and shopping experience for users that perfectly aligns with the "Kim Kardashian" brand.
Heinz
We are all familiar with the Heinz food brand, mainly thanks to their famous ketchup. The company's various products can be purchased worldwide, including at our food chains in Israel. During the coronavirus crisis, when many businesses relied on direct marketing to customers through stores, the brand set up a Shopify website in just three weeks and began selling its products directly to customers (D2C) for the first time. This move seemed somewhat unconventional at the time but later proved to be highly successful. Today, online transactions make up a large share of the company's profits, demonstrating how they grew and developed using the Shopify platform during challenging times.
Allbirds
There are few success stories in the fashion world quite like that of Allbirds, whose flagship product is known as "the most comfortable shoes in the world." A retail brand that achieved an estimated market value of one billion dollars within just two years of its foundation. The brand initially operated solely online, but when Allbirds ventured into the physical world, they needed an equally exceptional retail experience for their customers. They installed Shopify POS in over 20 physical stores, creating an amazing omnichannel business.
Staples
Staples is an American company that sells office equipment to businesses. When the Canadian market opened up to ecommerce, they used Shopify to market their products directly to end customers. Later, they expanded their efforts by utilizing Shopify B2B and building a dedicated interface for their business customers. This strategic move helped them increase sales and work volume by tens of percent while managing both aspects from a single system.
Penguin Books
Penguin Books is a British publishing brand that has been around since 1935. The company started selling books online through the Shopify platform in response to the changing market. They quickly expanded their product offerings to include gifts, home accessories, and gift cards. Utilizing design templates for their Shopify store, the site's programmers created a unique browsing experience that resembles visiting a physical bookstore.
Netflix
The streaming giant Netflix doesn't need much introduction. However, you may wonder about the connection between a streaming service and ecommerce sites or online stores. Well, it turns out that a virtual store has its advantages even when the business does not sell physical products. Netflix proved this with great success. On their website, they sell limited edition collectibles from popular series like "Stranger Things," "Squid Game," and "Ozark." Company executives were initially skeptical about this move but were surprised by the enthusiastic response from die-hard fans who visit the site regularly.
Red Bull
Red Bull is considered the leader in energy drinks globally and holds almost 40 percent of the market share in the industry. Like other major brands, they established a Shopify store to offer customers and brand fans the option to purchase products with home delivery, including limited edition drinks and brand merchandise.
SodaStream
Sodastream distributes its products through retailers in over 50 countries worldwide. In recent years, the company has adopted a direct-to-consumer (D2C) business model by establishing ecommerce sites in 16 markets and counting. This move enables a direct connection between the brand and its customers, allowing for a better understanding of the user experience and constant improvement. Sodastream used the Shopify platform to set up these websites from one place but giving flexibility to local markets, which supported the new sales channel and led to a gradual increase in the share of direct sales to customers.
Terminal X Greece
When Terminal X decided to expand their brand's presence outside of Israel into the Greek market, it chose Shopify to establish an online store that offers a user experience similar to the brand in Israel but tailored for the Greek market. The site seamlessly integrates with logistical and operational systems, utilizing the flexibility and customization capabilities offered by the platform. Shopify enables the quick and efficient creation of ecommerce sites for brands of all sizes.
In conclusion
It is no surprise that super brands have chosen Shopify as their platform for selling products online, given its status as the most advanced and efficient platform available. Building a Shopify store is an art in itself, and if you understand this platform thoroughly and know how to leverage its advantages, it can serve large businesses exceptionally well. It supports brand strengthening, growth in conversion rates, and increased sales percentages. If you want to build a Shopify store for your brand as well, now is the time to join some of the biggest brands in the world. Our team of experts at BOA Ideas will be delighted to build your online store for you and guide you throughout all process stages.