Exploring the advantages and features of creating a B2B sales website on Shopify

B2B (Business-to-Business) refers to a business model where one company provides services or products to another commercial enterprise. In the retail industry, this field used to operate offline predominantly; however, it is now progressing rapidly towards digitalization. The future of B2B lies in platforms that offer automated processes, integration of artificial intelligence, and continuous data analysis. Businesses operating under this model have already begun implementing advanced interfaces that enable secure transactions, convenient order placements, real-time product catalogs, and a wide range of tools to enhance customer experience. Among the leading platforms available today is Shopify B2B. This article aims to explore how this platform operates and its key features.

Shopify

04-10-2023

By Oren Biran

3 min read

Why is the Shopify Plus platform a successful solution for B2B?

Until now, businesses that catered to business customers had to do so with platforms dedicated solely to B2B or adapt existing platforms to meet their B2B needs. The B2B Shopify platform was developed in response to the demand for a solution that would serve the needs of both B2C and B2B customers. Based on the classic ecommerce model for consumers, Shopify has also revolutionized the purchasing experience for B2B customers. Today, it is undoubtedly one of the most effective solutions available for businesses and organizations serving other businesses. Its advanced features, such as personalized catalogs, payment term options, and company profiles, enhance the purchasing journey and significantly improve conversion rates.

It is important to note that while this platform may not be suitable for every business due to its higher costs compared to generic ecommerce sites, it is a worthwhile investment for businesses where the potential profit outweighs the expense. In addition to providing essential services such as storage, cloud services, security, automatic updates, and amazing AI tools, Shopify offers a tailored shopping experience for business customers, adding significant value.

Advanced features for B2B

Customized catalogs

One of the standout features is the ability to set variable prices for products based on the customer viewing them. You can define pricing methods using clear rules per client, establish minimum and maximum price ranges for products, and implement price adjustments based on the quantity ordered.

Company profiles

Profile interface can be easily managed, allowing businesses to customize terms for each customer. This includes viewing sales history, making pricing changes, and granting access to the platform. The company profile page serves as the central hub for all operations and activity monitoring on the site.

Payment terms, taxes, etc.

On the company profile page, exact payment terms can be defined for businesses, such as current+30 or current+45. Once set up, customers can see these payment terms during checkout and have the option to defer immediate credit card payment (unlike end consumers who are typically required to pay immediately).

Checkout process

The B2B platform's checkout process is similar to high-performing regular Shopify sites, with the added feature of viewing payment terms before completing the transaction. This allows for flexible payment arrangements based on agreed-upon terms. Additionally, users can easily select a preferred delivery address if multiple addresses exist. These seemingly minor changes greatly enhance the overall experience for business customers.

Self-management

Shopify's B2B platform empowers customers with convenient self-management capabilities. Each customer has access to their personal area, where they can view purchase history, add or edit delivery addresses, and more. Payment can also be made through the personal area, giving customers greater control over the purchasing process.

How can I tailor my business website using Shopify Plus?

Shopify Plus is an advanced platform offering intelligent tools and features for businesses catering to other businesses and organizations. Building a Shopify store on the B2B platform enables you to create a seamless and engaging shopping and browsing experience for your business customers while customizing it to fit your products and communication style perfectly. However, even with these advanced features, you may find that some adjustments specific to your business are necessary (such as integrating with a third-party system you utilize or a unique design). This is where we come in. We specialize in setting up Shopify websites and are well-versed in the new B2B system and the unique challenges faced by businesses that operate within the B2B realm. Our team of experts is ready to assist you at every stage, providing advanced development services and support in setting up a professional B2B website that fully meets your needs.

Summary

The retail landscape is evolving rapidly with the digital transformation across industries. While trading with end consumers has seamlessly transitioned to smart online platforms, the B2B sector has experienced some delay in adopting such advancements. The revolution is already here, offering businesses a smart and sophisticated interface that provides their B2B customers unparalleled convenience, driving conversions and additional purchases.

Here at BOA Ideas, we specialize in setting up Shopify websites and have a deep understanding of the new B2B system and the unique challenges faced by businesses working with other businesses. We welcome you to contact our experts at any stage for consultation, and we will be delighted to help you establish a Shopify website that propels your business forward.

Writen by Oren Biran

We have all the tools to build your dream website.

Get in touch