1. Bundle Upgrades

Bundle management has received a significant update, making it more transparent, efficient, and intuitive:

  • Improved Visibility: Bundles are displayed clearly and accurately on product pages, during checkout, and in customer emails.
  • Real-Time Stock Transparency: Customers can see if any items in a bundle are out of stock, preventing unnecessary disappointment.
  • Advanced Reporting: New analytics tools let you track the performance of bundles and their components, helping you make data-driven decisions and optimize inventory.

Why does it matter?

Your customers get a more transparent and trustworthy shopping experience while you gain better control and management tools to maximize profitability.



2. Draft Orders Enhancements

Draft order management just leveled up with features designed for complex businesses, particularly those in the B2B sector:

  • Custom Functions: Customize payment methods, customer messaging, and advanced settings.
  • Shopify Flow Automation: Create automated workflows for order management, approvals, and notifications, saving valuable operational time.
  • Price Locking: Draft order prices remain fixed even if the catalog changes—an essential feature for wholesale pricing.

What does it mean for your business?
Order management becomes more straightforward, efficient, and precise—perfect for handling large and complex clients.



3. Personalized Customer Accounts

A new tool to elevate your customer experience, offering a sense of uniqueness and personalization:

  • Custom Design: Tailor login pages to match your brand with custom colors, fonts, and designs.
  • Smart Navigation: Guide customers to the most relevant pages with an intuitive and efficient menu.
  • New Features via Apps: Add innovative features previously unavailable to your customer accounts.

Why does it matter?

Customers feel a stronger connection to your brand through a personalized experience, encouraging repeat visits and purchases.



4. Game-Changing Additional Features

Beyond the core updates, here are a few extra surprises to make your business run smoother:

  • Checkout Blocks: Easily customize thank-you pages and order status updates without coding—available to all Shopify plans.
  • Google Ads Customer Segmentation: Import segmentation lists directly into Google Ads to create data-driven campaigns.
  • Sidekick AI Assistant: Now available to more merchants, delivering real-time solutions directly within the Shopify Admin.
  • Enhanced Organizational Management: Centralized organizational settings are now accessible to all merchants, not just Shopify Plus users.
  • In-Store Pickup: Customers can order online and purchase at the nearest store location.


In Conclusion

With this update, Shopify proves that the little details make the most significant difference. These improvements refine daily operations, enhance customer experiences, and optimize your business. This "boring" edition shows how focusing on what truly matters can change the game.


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View the full Shopify edition of winter 24' here