Wondering whether to build your brand’s online store on Shopify? You’ve come to the right place! In this article, you’ll learn about some of the world’s biggest and best-known brands that run successful Shopify stores, thanks to the platform’s many advantages.
Leading Brands with Successful Shopify Stores
Kylie Cosmetics
Kylie Cosmetics is the American cosmetics brand founded by one of today’s biggest stars from the Kardashian-Jenner family, Kylie Jenner. The brand’s ecommerce store is powered by Shopify Plus, which can handle a very large number of users simultaneously. For example, in August 2016, the site handled more than 200,000 visitors at once, setting a record for the highest number of visitors in ecommerce history. The site’s growth was fueled by extensive use of platforms such as Facebook and Instagram, which account for a large percentage of its visitors.
Skims
Another fashion brand from the Kardashian family is Skims, owned by the most famous sister, Kim Kardashian. It’s an excellent example of what Shopify Plus can do. You can see how the marketing team behind the brand of one of the world’s best-known celebrities has leveraged the platform’s various features to create a personalized, seamless browsing and shopping experience that perfectly reflects the “Kim Kardashian” brand.
Heinz
We all know Heinz for its famous ketchup, and the company’s various products are available around the world, including here in Israeli supermarkets. During the COVID-19 crisis, when many businesses relied on direct-to-consumer sales through stores, Heinz launched a Shopify site in just three weeks and began selling its products directly to customers (D2C) for the first time. At the time, many saw this as a rather audacious move, but it proved to be a huge success, earning Heinz a place among the successful Shopify stores in the food industry. The move led to significant sales growth and boosted Heinz’s online market share.
Allbirds
Few stories in the fashion world are like Allbirds’, a remarkable success story of a thriving Shopify store. The brand’s flagship product is “the world’s most comfortable shoes.” The brand reached an estimated market value of $1 billion just two years after its founding! It started out online, but when Allbirds expanded beyond its website into the physical world, it needed to offer its customers an equally outstanding retail experience. Shopify POS (Shopify point-of-sale systems) was installed in more than 20 physical stores, creating an impressive omnichannel business.
Staples
Staples is an American company that sells office supplies to businesses. When it brought its Canadian business online, it chose Shopify to sell directly to consumers, becoming a successful Shopify store in the office supplies sector. It later expanded into Shopify B2B, building a dedicated interface for business customers. This helped increase sales and business volume by tens of percent while managing both operations in a single system.
Penguin Books
Penguin Books is a British publisher founded in 1935. Recognizing how the market was changing, the company began selling books online through Shopify and soon added gifts, home accessories, gift cards, and more. Using Shopify store themes, its developers created a distinctive experience that comes as close as possible to visiting a physical bookstore.
Netflix
The streaming giant Netflix needs little introduction, but you may be wondering what a streaming service has to do with ecommerce websites and online stores. An online store can benefit even a business that does not traditionally sell physical products, and Netflix has demonstrated this on a large scale. Its store sells limited-edition collectibles from popular shows such as Stranger Things, Squid Game, and Ozark. Company executives admitted they were initially skeptical, but even they were surprised by the crowds of devoted fans visiting the store every day.
Red Bull
Red Bull is considered the world’s leading energy drink company, accounting for nearly 40 percent of the industry’s market share. Like other major brands, the company decided to launch a Shopify store where customers and brand fans can order products for home delivery, including limited-edition drinks and branded merchandise.
SodaStream
SodaStream distributes its products through retailers in more than 50 countries worldwide. In recent years, the company has adopted a direct-to-consumer (D2C) business model, launching ecommerce sites in 16 markets and counting. This creates a direct relationship between the brand and its customers, helping it better understand the user experience and continually improve it. SodaStream chose Shopify to build these sites, supporting its new sales channel and gradually increasing the share of sales made directly to customers.
Terminal X Greece
When Terminal X decided to expand beyond Israel into the Greek market, it chose Shopify to build an online store with a user experience that reflected its Israeli brand while being tailored to Greece. The site was seamlessly connected to logistics and operational systems, using the platform's flexibility and customization capabilities. Shopify enables brands of all sizes to launch ecommerce sites quickly and efficiently, including as part of a global expansion.
In conclusion
It is no surprise that leading brands have chosen Shopify to build successful online stores: it is an exceptionally advanced and efficient platform. Building a Shopify store is an art in its own right. With a deep understanding of the platform and how to make the most of it, it can serve large businesses exceptionally well, strengthen their brands, and support growth in conversions and sales. Ready to build a Shopify store for your brand? Join some of the world's biggest brands. Our team of experts at BOA Ideas will be happy to build your online store and support you throughout the process.
