Overview
Jacobi wanted to build a digital infrastructure that would support not only the shopping experience, but also the processes behind it - from the warehouse to shipping.
BOA Ideas led the migration from WordPress to Shopify, alongside the creation of a dedicated DIY hub and a digital picking system that connects ecommerce activity with warehouse operations.
End-to-End Ecommerce - From the Website to the Warehouse
The move to Shopify did not end with a new storefront. It created infrastructure that connects the shopping experience, content, and the operations behind each order.
In the warehouse, the change meant moving from a manual picking process to a digital workflow that supports multiple orders at the same time and adds control points throughout the process.
From Paper to Digital
Moving from printed order sheets to a digital picking and packing process.
Multiple Orders at Once
Warehouse teams can handle multiple orders simultaneously instead of processing one order at a time.
More Control Throughout the Process
Barcode scans and double and triple checkpoints help reduce errors throughout picking and packing.
Infrastructure for Growth
An operational system built to support the continued growth of the ecommerce business.
More Than 70 Years of Home-Improvement Solutions for Consumers and Professionals
Jacobi is a long-established Israeli company specializing in paint, maintenance, and home-improvement products. It represents international brands alongside private-label products, serving both consumers and professionals.
A New Website Was Only Part of the Challenge
Alongside the move to a modern commerce platform, the processes behind the site also needed to change.
Manual picking process: Every order was printed on paper and handled separately, making the workflow dependent on paperwork and limiting the ability to process several orders at the same time.
Accuracy and control in the warehouse: A mechanism was needed to guide employees throughout picking and packing and reduce errors in the process.
Connecting content and commerce: Jacobi's professional knowledge, guides, and DIY videos needed to become a natural part of the shopping experience.
Shopify on the Front End, a Digital Logistics Process Behind It
- Full migration from WordPress to Shopify: Migration of the website, products, content, and data to the new platform while preserving the brand language and shopping experience.
- DIY hub: A content area connecting guides, DIY videos, and relevant products - taking customers directly from inspiration to purchase.
- Digital picking system: A system that guides employees through picking and packing according to the physical layout of the warehouse and enables multiple orders to be handled at the same time.
- Scan-based workflow: Barcode scanning and double and triple quality-control checkpoints throughout the process.
- Hardware and software integration: The system connects to devices that show employees which products to pick and where to assign them.
