What advantages does Shopify offer over other platforms? This article explores the benefits of building a website on Shopify.
In today's fast-moving, technology-driven world, customers are accustomed to shopping online. Most retailers recognize their online store as an important additional sales channel for reaching customers in Israel and around the world. For a growing business looking for a convenient, cloud-based platform to support its expansion, Shopify is a strong choice. Shopify was founded in 2006 by entrepreneurs who wanted to build a website to sell ski equipment. Unable to find a suitable platform, they built their own and never looked back. Today, its approximately 10,000 employees continue improving the platform with one goal: increasing sales for the millions of stores that run on Shopify.
This article will outline the main advantages of Shopify:
Cloud-Based SaaS: No Need to Manage Security or Servers
An online store primarily aims at selling products and services. For successful transactions, it is crucial to have a developed security system that guarantees secure payments and protects against fraud or theft of payment details. Shopify is specifically designed for online commerce and already includes all the necessary features to ensure secure transactions and safeguard customer information. Additionally, Shopify handles server management, ensuring that your store and its data are securely stored. By utilizing Shopify, you can rest assured that all security issues, server maintenance, and updates are handled at the highest level. Your customers will also benefit from the same server infrastructure used by renowned brands like Kylie Cosmetics, Tesla, Alo Yoga, and more.
Fast and cost-effective website setup compared to other platforms
Opening a Shopify store is a swift process. You choose the package of services that aligns with your needs from the platform's available options (basic plans or Shopify Plus). Once you have selected a package, you can immediately set up your website. Choosing an official Shopify theme from the list of around 150 options is highly recommended, as these themes meet the highest standards for user experience, conversion rates, sales promotion, and SEO. After selecting a theme with advanced features, you can customize it to suit your specific requirements. Any additional features missing from the theme can be developed or added through third-party applications. You are ready to start selling once your products and content are uploaded.
Ready-to-use themes
Shopify offers a range of official themes that have undergone extensive testing. Choosing a theme is simple, saving resources on design. If needed, you can make design adjustments within the programming of the selected theme. We recommend selecting a theme that best suits your needs and making only necessary changes instead of designing one from scratch.
UX/UI to increase sales
The UX and UI built into Shopify themes are tailored to deliver an optimal customer experience and make it easy to navigate your online store. Shopify is committed to improving, optimizing, and refining features that reduce abandonment rates and increase sales. Your customers will easily find their way around the categories and know exactly which products they’re buying and in what quantities. And thanks to the beautifully designed themes, they’ll enjoy a shopping experience just like being in a physical store where they love to spend time.
Easy and convenient marketing interface
Want to manage audiences, control SEO, and send your customers newsletters and messages about sales and special offers? The system includes a variety of marketing tools that are easy to use, so your customers receive messages in real time. For example, a pop-up offering free shipping, an abandoned-cart email, an email with an offer for the next purchase, uploading audiences to social networks, and more!
User-friendly management system
Customers aren’t the only ones who deserve a convenient, user-friendly interface - you do too. The management system lets you pull up all the information you need in seconds (even on your phone!) and change your website’s appearance by adding banners and videos, changing fonts, and more. And you can learn to do it all without any prior experience.
Solutions for all your needs through the app store or custom development
Shopify lets you use apps (it has an official app store) and custom developments on the platform to add all kinds of features to your store - from a loyalty program and streamlined shipping processes to personalization, infinite scrolling, and more. You can choose from the wide range available today or even develop your own app to add the features you need.
BOA Ideas’ capabilities on the Shopify platform
Our primary objective is to help businesses, especially large or growing ones, unleash their full potential in ecommerce. We strive to create successful and profitable online stores that empower these businesses to effectively sell their services and products to customers across the globe. To achieve this, we offer a diverse range of services for establishing, maintaining, and enhancing Shopify stores and logistics systems:
* Consulting and guidance - As ecommerce experts, we are here to make sure you understand every step. We help you find the right solutions and create the smoothest possible sales and shipping process, making full use of the tools included in Shopify at no additional cost. We guide you through the systems throughout the process, so you have a true partner at every stage.
* Store setup - BOA Ideas will build your website and connect the supporting systems. We’ll make sure you get the store you’ve always dreamed of, both in appearance and functionality, while optimizing the logistics operation behind the scenes during setup.
* Custom feature and app development - Need a feature you couldn’t find on Shopify? First, we’ll assess what you need it for and determine whether it can actually support sales. If you decide to move forward, we can build the feature or app you need and integrate it so you can offer your customers an excellent shopping experience. We have years of experience across hundreds of projects, 23 official Shopify apps, and many more custom apps for businesses.
* Integrations - Already using external logistics systems? We help you assess how they can integrate with Shopify and implement the connections according to your business needs.
* Webmaster services - Not everyone is experienced in managing an online store, particularly on Shopify. Our team of Shopify ecommerce experts handles everything outside development, from making the most of the platform's built-in capabilities to creating logistics automations and choosing the right apps for your site.
Summary
Shopify isn’t just a platform for building and managing an ecommerce website. It sees itself as a platform for running a business with an ecommerce operation, serving businesses of every size that want to focus on sales and leave the technology in the platform’s safe hands. Shopify gives its customers the most advanced and convenient tools for this, including security, servers, updates, inventory management, point-of-sale systems, logistics, and more.
We’d be happy to assist you with consulting, store setup, and ongoing support for your online store.
