About Pandazzz
Pandazzz is a direct-to-consumer mattress company that is disrupting the industry. It is the first to offer "boxed" mattresses to Israeli consumers, alongside a 100-night guarantee. They are obsessed with continual improvement based on their data collection and seek to optimize every site page for a better user experience.
Challenges
Purchasing a mattress can be an expensive and long-term investment. Pandazzz found that their customers were stuck in the purchase process because they lacked the confidence to buy. There was not enough transparency around Pandazzz’s 100-night trial policy or detailed information about their products, leading customers to doubt the company’s credibility and trustability. This caused customers to drop off before they were about to purchase.
Solutions
We built a custom product page incorporating detailed information without compromising UX/UI, smartly prioritizing what goes above the fold. This included custom features such as discount labels, monthly installments, upsell bundles, video, warranty details, and more. All improvements were based on data and customer feedback to ensure customers felt confident and comfortable purchasing.
Results
Rolling these changes out resulted in a 100% increase in the page’s conversion rate.
Core Technologies
Javascript, GraphSQL, Ruby, Shopify Scripts
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