About Dodo Bar Or:
Dodo Bar Or is a designer clothing company. It was founded in 2014 by the actress of the same name. The business focuses primarily on wholesale distribution, selling to luxury retailers around the world such as Neiman Marcus and Saks Fifth Ave.
The company's main challenge was consistently updating their website to match the pace of the fashion industry. They wanted a website that would reflect the ever changing trends and products lines that come and go with each season. This meant that they needed easy and complete control over the site and products so they could update products, collections, layouts, and more on the fly. They also wanted seamless business operations across their stores, both virtual and online.
- To give this site a unique feel, we started with the District theme and customized the homepage.
- Each collection has a "Lookbook" with a backend that allows for the team to customize the content and layout of each.
- The Instagram section has an integrated and seamless "Shop the Look" feature.
- On the product page, when variants are unavailable, they appear as crossed-out elements so that users can see them but not add them to cart.
- Using a 3rd party application, we synced product information, price, and stock across stores.
The European website launch was very successful. It is still in the pre-marketing stage yet does thousands of Euros of sales each month. We have begun working on a USA market website that will launch in 2021.
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