About Hamashbir
Hamashbir is an 80-year-old department store in Israel that carries tens of thousands of products across dozens of categories, from clothing to home goods to shoes to makeup. It has over thirty branches across the country.
Challenges
Hamashbir had a core customer base aged 60+ and couldn’t reach young people. To get this segment, Hamashbir attempted 4 times over 10 years to create an e-commerce experience (WordPress, Magento, etc.) but failed each time. An old and complex technological infrastructure (AS400), a catalog of 100,000 products from hundreds of brands, and zero e-commerce operational processes were enormous obstacles to project success.
Solutions
They chose us as their ecommerce agency, and we started the project with three focuses: 1. Connecting the AS400 ERP to Shopify to automatically sync their catalog, inventory, and prices while pulling orders out. 2. Developing a branded storefront with unique functionalities. 3. Training Hamashbir staff in Shopify Plus store setup, management, and maintenance.
Results
With a website that is accessible, easy to navigate, and appealing to visitors of all ages, 40% of visitors are aged 25-34. Hamashbir made $1 million in revenue in its first month after launch.
Core Technologies
Shopify liquid, Shopify scripts, Shopify flow, IBM AS400 integration, PHP, Laravel, Vue.js