Gottex · 2020
Overview
Swimwear is Gottex's core category, and with a seasonal product mix, understanding sales patterns is critical to meeting demand in peak periods and generating demand in slower ones.
Gottex needed a fresh start with a Shopify theme that was easier to use and manage and provided deeper data visibility. Later in the collaboration, Gottex upgraded to Shopify Plus, and we also built a B2B site for the company.
Results
After One Year: Conversions Up 41%, Returns Down 50%
In a category where the average return rate exceeds 30%, accurate size recommendations have become a significant sales tool.
- Conversions after one year with the new website
- '+41%Conversions after one year with the new website
- In the returns lesson
- −50%In the returns lesson
- Brands with personalized size recommendations
- 4Brands with personalized size recommendations
About Gottex
An Established Israeli Luxury Swimwear Company
Gottex operates three brands under the Gottex umbrella, serving different styles from sporty to modest and fashion-focused. In recent years, the company has also expanded into apparel.
Challenges
The previous Shopify website was a challenge to manage on a day-to-day basis.
- Difficult to update: The site was built in a way that made ongoing changes nearly impossible.
- Slow and outdated: Poor performance and an old-fashioned interface.
- Category with high return rates: An average return rate of over 30% for swimwear - a solution was needed to help customers choose the right size.
Solutions
We rebuilt the entire website on Shopify Plus, with a flexible theme and modular components.
- Independent management: The team maintains the website, creates new pages, updates images, and edits text on its own.
- Size recommendation: A feature that recommends a size based on 3 key body measurements - tailored to each of the 4 brands on the site.
- Business sales: A B2B solution with Shopify B2B features.
Key technologies
- Shopify Plus
- Shopify B2B
- Size recommendation
