Hamashbir 365 · 2020
Overview
Hamashbir was on a long, almost endless journey toward modernization. Founded in 1947, the company grew into one of Israel’s largest retail chains - but with a growing product catalog and a global pandemic, they realized it was time to go digital. Now.
We spent three months working hard to bring all their systems and processes into the 21st century. What initially seemed like an impossible task became one of our most challenging and rewarding projects.
Results
An accessible, easy-to-navigate website that appeals to visitors of all ages.
40% of visitors are aged 25 - 34 - the exact audience Hamashbir had failed to reach - and the company generated $1 million in the first month after launch.
- Revenue in the first month after launch
- $1MRevenue in the first month after launch
- What do visitors aged 25 - 34 visit?
- 40%What do visitors aged 25 - 34 visit?
- Products synchronized from AS400
- 100,000Products synchronized from AS400
- Work months until launch
- 3Work months until launch
About Hamashbir 365
Israel's Largest Department Store Chain, with More Than 30 Locations
The retailer carries tens of thousands of products across dozens of categories, including apparel, home goods, footwear, beauty, and more.
Challenges
The core customer base was over 60, and Hamashbir failed to reach younger consumers.
- Four failed attempts: Over the past 10 years, WordPress, Magento, and others were tried - and failed every time.
- Old, complex infrastructure: AS400 system.
- Huge catalog: 100,000 products from hundreds of brands.
- No ecommerce processes: Lack of operational processes for ecommerce.
Solutions
We began the project with three focal points:
- AS400 ↔ Shopify: Connect the ERP system to automatically sync the catalog, inventory, and prices, and retrieve orders.
- Branded storefront: Develop a unique store with custom functionality.
- Training: Train Hamashbir employees to set up, manage, and maintain a Shopify Plus store.
Key technologies
- Shopify Liquid
- Shopify Scripts
- Shopify Flow
- IBM AS/400
- PHP
- Laravel
- Vue.js