Building a B2B Sales Channel Fast: How Solato Launched in Just Two Weeks

Manufacturers selling to businesses increasingly need efficient digital sales channels. Solato, a food-tech startup expanding in the U.S. market through a partnership with Sodexo, needed a private B2B ecommerce experience.

BOA Ideas built and launched the site in just two weeks, creating a dedicated sales channel for business customers.

As part of its expansion into the U.S. market, Solato signed an agreement with Sodexo, an international food-services company. The partnership required a private B2B site where Sodexo customers could order machines and ice cream directly, through a simple purchasing experience designed for business needs.

• Closed site: Open exclusively to authorized Sodexo customers.
• Pricing and terms for each customer: Customized price lists and payment terms, with multiple branches managed under each customer and separate purchasing settings.
• Checkout without on-site payment: Payment is made through Sodexo, so the ordering process had to be especially simple and efficient.
• Integration: Connected to the customer’s internal management systems, particularly an ERP based on Monday.

• Closed system: Access for authorized customers only, with tailored pricing and variable payment terms.
• Multiple users and branches: The HR manager can place an order while the chief accountant receives the payment request.
• Monday and monthly invoices: Integrating Monday for order management, with a dedicated feature for managing agreements and issuing monthly invoices, plus a direct checkout link for recurring monthly billing.
• Lean development: Combining Shopify’s built-in capabilities with targeted customizations.