About Gottex
Gottex is a 50-year-old luxury Israeli swimwear company with designs inspired by its Middle Eastern roots. Under the Gottex umbrella, three brands offer everything from sporty to modest to trendy styles. Gottex's goal is to create high-quality, fashionable swimwear.
Challenges
Gottex came to us as their ecommerce agency with various challenges stemming from their previous Shopify storefront. The site was built poorly—everything was hardcoded, making it impossible for Gottex to make ongoing changes. Site sluggishness and an outdated interface were enormous problems for a site that launches new products every week. Bathing suits can be a challenge to buy online—they often have a return rate upwards of 30%. Adding a feature to help buyers select the correct size was a core need for Gottex.
Solutions
We rebuilt the entire site on Shopify Plus using adjustable templates and modular elements. It allows Gottex to maintain its site, create new pages, edit images, and change text. We also built a feature that recommends a size to a user based on three core body measurements. It considers the four brands sold on the website to generate accurate size recommendations for each. Additionally, we implemented a solution for their business-to-business sales using Shopify B2B features.
Results
After one year with the new site, Gottex’s conversions are up 41%, and its return rate is down 50%.
