Overview
BIOTOP PROFESSIONAL had long considered selling directly to consumers. The business was built on selling hair products to salons and wholesale distributors - and when the COVID-19 pandemic broke out, it was the catalyst that led them to realize their D2C ambitions.
A Fully Customized U.S. Store in Under a Month
The website included new systems for order logistics and customer service, and together with the existing systems, the business seamlessly receives and fulfills online orders. A few weeks after launch, the company decided to offer order fulfillment worldwide.
- Retailers around the world
- '+20,000Retailers around the world
- One month until the store opens
- < 1One month until the store opens
- Order fulfillment worldwide, weeks after launch
- 🌍Order fulfillment worldwide, weeks after launch
A Natural Hair-Care Brand Sold Through More Than 20,000 Retailers Worldwide
BIOTOP PROFESSIONAL focuses on high-quality hair-care products formulated with ingredients selected to support hair health. The brand has traditionally distributed primarily through salons.
When Salons Closed Worldwide, BIOTOP Needed a New Way to Reach Customers Directly
The main challenge was to launch a store in less than a month while also preparing for long-term success and international growth.
Built on the Impulse Theme, Customized on Nearly Every Page
- Collection pages from scratch: Each collection has its own colors, branding, and layout.
- ERP and supplier integration: Unified business operations.
- Ready to replicate: A build that makes it easy to launch websites for additional international markets.
- Operational support: Since BIOTOP was new to ecommerce, we helped build new workflows and operational processes.
Key technologies
- Shopify
- Impulse theme
- ERP integration