Overview
Following the success of its pop-up shop, Dodo Bar Or wanted to expand the business with a new sales channel and move from wholesale distribution to direct-to-consumer sales.
BOA Ideas partnered with the brand to build the ecommerce foundation for that shift.
Results
The European Shopify site began generating thousands of euros in monthly sales before marketing activity started. Shortly afterward, work began on a site for the U.S. market.
Direct sale
A new D2C channel alongside wholesale distribution.
Thousands of euros a month
Even before marketing begins in Europe.
Full control for the team
Last-minute updates to collections, lookbooks, and layouts.
Stores and online are synchronized
Products, prices, and inventory across all stores.
An Israeli Luxury Fashion Brand with Global Wholesale Distribution
Founded in 2014 by Dodo Bar Or, the brand built its business primarily through wholesale distribution to luxury retailers worldwide, including Neiman Marcus and Saks Fifth Avenue.
Keeping Pace with Fashion, Season After Season
- Simple, complete control: Update products, collections, and layouts at the last minute, without relying on developers.
- A website that reflects the season: Constantly changing trends and product lines.
- Smooth operations: Connect physical stores with the online store.
A Design and Operations Environment Built for Fashion
- Unique Look & Feel: Customization of the homepage based on District.
- A lookbook for every collection: With a backend that lets the team customize each one’s content and layout.
- Buy the look: An Instagram element seamlessly integrated into the shopping experience.
- Unavailable variants: Shown as crossed out - visible, but cannot be added to the cart.
- Synchronization between stores: Product information, prices, and inventory.