Overview
As part of Electra Trade and Brands’ philosophy, which emphasizes real value for employees, we developed a dedicated employee website that supports employee well-being, provides a personalized experience, and lays the foundation for future solutions for employee committees.
What changed
A secure, closed employee store, with access by ID number and prices available to employees only.
Secure access
Eligibility verification using an ID card and sign-in with a one-time password.
Dual pricing
Regular price and employee price side by side on every product.
Exclusive Deals
Twice a year, employees make purchases at cost.
Built for the future
Infrastructure for a dedicated platform for workers’ committees.
An Israeli Importer and Distributor of Global Appliance Brands
Electra Trade and Brands imports and distributes appliance brands in Israel, including Sauter, MIELE, Liebherr, Philips, and TCL, across categories ranging from kitchen and home appliances to personal care devices.
A Closed, Secure Store That Still Feels Simple
A platform was needed exclusively for Electra employees, offering a high-quality user experience: sign-in with eligibility verification using an ID number, promotions at cost price, dual price display (regular and discounted), and a design that combines ease of use with the brand’s values.
Secure Access, Smart Pricing, Simple Management
- Secure registration and access system: The employee enters their ID number, the system verifies it against the company database, and if eligibility is confirmed, they register and receive access with an OTP.
- Employee-specific pricing: Both the regular price and employee price are displayed for each product.
- Smart installation button that simplifies ordering the service for selected products.
- Easy-to-use management interface for products, prices, and promotions.
