Overview
Manufacturing companies that sell to other businesses are not always at the forefront of technology. That’s how Red Sea, with the help of BOA Ideas’ expertise, implemented innovative technological solutions in its digital B2B sales channel.
What changed
Two B2B purchasing processes, double pricing, and dropshipping on Shopify.
Two purchasing processes
A supplier for the store and a supplier for the customer, each with its own products and prices.
Dual pricing
Recommended retail price and wholesale price, with mix-and-match promotions.
Dropshipping
Aquariums and accessories are shipped directly to the customers of our customers.
B2B navigation
A dedicated side menu for wholesalers and dropshippers.
A Specialist Brand for Reef Aquariums and Marine Life
Red Sea develops products for the aquarium and marine-life market, serving both individual and business customers. For this project, the company came with a clear B2B vision: complex workflows, a tailored product-display structure, and dedicated B2B functionality, including dropshipping directly to customers' homes.
B2B Requirements on a Platform Built for B2C
Red Sea requested smart management of collection pages, dynamic pricing, and well-defined workflows. It was decided to forgo product pages, so the collection pages needed to display subcollections and product families in a user-friendly way. In addition, two separate workflows were required on the homepage, with a customized checkout, suggested retail and wholesale prices, “mix and match” promotions, and dropshipping - all while preserving the brand’s language and aesthetic.
Processes, Pricing, and Navigation - All Tailored for B2B
- Homepage layout and purchasing process: One process for businesses purchasing for their stores, and a second for dropshipping directly to customers - each with its own products and prices.
- Product display and pricing: Real-time stock status, a details pop-up, dual pricing, and a dynamic “mix and match” promotions engine that calculates the final price.
- B2B-customized side menu with dedicated icons for dropshippers and wholesalers.
- Dedicated dropshipping solutions for aquarium and accessory orders.
- Look and customer experience that reflect Red Sea’s values of quality and professionalism.
