Pandazzz · 2020
Overview
Panda took the Israeli market by storm with a product warranty that almost no other company in the country could compete with. After carefully evaluating their website metrics, they decided to invest in their online presence - and turned to us to build them a new website.
Results
Implementing the changes led to a 100% increase in the page’s conversion rate.
All the improvements were based on data and customer feedback, so customers would feel confident and comfortable making a purchase.
- In the conversion rate of the product page
- '+100%In the conversion rate of the product page
- Nights of accountability - and now full transparency around them as well
- 100Nights of accountability - and now full transparency around them as well
About Panda
An Israeli Mattress-in-a-Box Brand with a 100-Night Trial
Panda takes a data-driven approach to continuous improvement and works to optimize every page of the site for a better customer experience.
Challenges
A Mattress Is a Major, Long-Term Purchase - and Customers Were Dropping Off Before Checkout
- Lack of confidence: There wasn’t enough transparency around the 100-night warranty policy.
- Insufficient information: There wasn’t enough detailed information about the products, causing customers to question their credibility.
- Cart abandonment: Customers left just before completing their purchase.
Solutions
We built an advanced Shopify website with a custom product page that combines detailed information without compromising the user experience.
- Discount and monthly payment labels.
- Bundle offers.
- Videos and warranty details - prominently displayed on the page.
- Data-driven: Every change is based on data and customer feedback.
Key technologies
- JavaScript
- GraphQL
- Ruby
- Shopify Scripts
“Working with the amazing Renata and Lital from BOA Ideas was a pleasure - they’re Shopify experts who get things done. Our new website is stunning and meets all the expectations we set together with the team. The process was enjoyable and easy, with practical thinking that suited our needs and wishes (and there were quite a few).”
